In this fast-paced, global world, it’s important to find creative ways to make your service or product stand out among the many marketers trying to grab your prospect’s attention. Video marketing isn’t new. However, it’s becoming a more powerful and efficient part of marketing strategies. One of the most popular ways to share an emotion-charged video message is by sharing a funny video.
Given our busy schedules, it is often easier to watch a 2-minute video than to spend 15 minutes reading the same information. At the INBOUND 2017 sales and marketing conference, nearly half of all the content that marketers will produce in 2017 should be made from video. Content Marketing Institute’s 2017 Content Marketing: Benchmarks Budgets and Trends report shows that only 60% of B2B marketers have used preproduced video in content marketing, while 10% are using live stream.
You’re missing out if video marketing is something you should consider. You might need some convincing to see these five key benefits of video marketing for your business.
1. Video improves conversion rates
Video should not be considered an investment. HubSpot states that adding video to landing pages can increase conversions of up to 80%. An engaging presenter in video can make a difference in buying behavior. rather than just reading the same information. It is powerful to communicate the right emotions via video. You can even use them as testimonials and tutorials, depending on what angle you choose.
2. You can add video to your email marketing campaigns.
We are all overwhelmed with email. It can be hard to get people to open your mail. A simple use of “video” in the subject line can increase open and decrease unsubscribe rates. The click-through rate for an email that includes video is 200-300% higher than the average. This is a shocking statistic. However, in most cases it’s much more enjoyable to watch videos than read text. This is especially true if you want to demonstrate how to use your product and communicate something you can’t with the written word.
3. Video is loved by search engines.
Search engines seek content that attracts users. YouTube videos are more popular than any other content and attracts more pageviews. YouTube is second in search engine traffic after Google. YouTube is the second most popular search engine after Google. This means that your video will be more visible and can show up in searches. Plus, your chances to be found are increased if you promote your video through social media.
4. Video builds trust.
Using a video marketing agency is an excellent way to give your brand personality. 90% of respondents say product videos aid in decision making. The more videos that you can provide to educate and inform your customers the better you will be able to build trust. Trust leads to increased sales.
5. Video encourages social shares.
Let’s face reality: This is the age viral videos. 92% share videos on mobile devices with friends. This is your chance have some fun, and really show your company.
Your imagination is your only limit when it comes to video marketing. There are many opportunities to create a video tutorial or use Facebook live. Video is not just for large brands. Everybody should be using it.
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