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Benefits of a Website Translation

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The digital age has come to stay. It’s nearly impossible to imagine our daily lives without internet. Internet for the facilitation for our daily actions. There are a myriad of activities through it: We shop, work, study, learn, and so much more. We are connected through screens and the myriad of digital devices available to us today. This explains why translating your website and making its content available to new audiences could be such a beneficial strategy for internationalisation.

A Context to Begin

Recently, Statista, an online statistics portal, published an analysis of what the amount of users on social networking users has grown (and will continue to grow) all over the world between 2016 until 2023. According to the report, by 2021, there would be approximately 3.210 billion monthly active users, with the majority coming of them from Americas and Asian countries.

In this article, we tell you 5 advantages of doing it. How do we begin?

Why Translate Your Website?

1. Website Translation increases the possibility of reaching a wider audience

If you can translate your website into different languages, you’ll be able to increase your reach to the public. This is because people prefer sites which are in their own language. A survey conducted by CSA Research revealed that “76 percent of shoppers online prefer to purchase products in their native language”. However it was found that “60 percent never or rarely purchase from websites that are exclusively English-only.”

These numbers show that having your website translated into different languages can assist in increasing the number of people navigating the site. In turn, you’ll boost the likelihood of receiving a higher number of sales.

2. A Better Experience for Users on Websites

Nowadays, companies need to focus on the user experience when using their websites.

What is this about? It’s all about how the user experiences when they visit your site, blog, or communication channels. Every person who lands on your site does so in order in order to fulfill a requirement. That’s why one of the biggest hurdles when creating content is to pay attention to each and every aspect. From the language you use to the amount of time it takes for the different pages to be loaded. This is due to it being the case that individuals want for solutions fast and quickly.

However suppose that a person who visits your site but is unable to understand your content because it’s not available in their language. Perhaps they only grasp a tiny portion of it. That person will probably be a potential (but not yet) user, client, or reader.

We have already seen that people prefer to purchase products on sites that are transliterated into their language. The survey conducted by CSA Research also revealed that: “Seventy-five per cent of respondents say that they are more likely to purchase from the same manufacturer again if customer care is in their language. This preference is strongest among those who have less proficiency in English. But even 60 percent of those most comfortable understanding English prefer having customer service in their language.”

3. Website Translation enables you to more effectively connect with your customers or readers

The most important thing to take into consideration when communicating something is your target audience. Although these are phrases we hear and read each day, sometimes it happens that our daily routines or absence of time can distract us and force us to avoid it. Knowing your target audience can help you know how to connect effectively with them. It also helps you understand which are the best options for you to offer your audience and through the channels you can offer them. There is one thing that should not be overlooked Communication is not just about sharing information. It’s also about being able to comprehend your audience and be able to connect with them.

It is common for websites to are translated literally. This is that it is not considered which words your audience uses the most or which would be most appropriate. Therefore, if you want to reach out to your clients or readers, you will need to communicate with your audience in their own language. Apple is an example one of the top tech companies, recognized that its customers were global. Therefore, its website is currently available in 130 languages.

This does not mean that you need to convert your web page into all these languages. However, it does mean that you should consider where your audience is located to strategically choose the languages you want to translate your website into.

4. Website Translation Helps Improve Your SEO Ranking

Improve your SEO rankings means making “tweaks” of your website so that search engines can better understand it. In the end, you will rank in the top positions when a user searches for information about your content or services. In order to achieve this, it’s necessary to optimize the website by focusing on various aspects. This includes: creating meta descriptions, and naming each page in your website in different ways while being clear and concise and making use of titles that relate to your site, just to just a few.

Keep this in mind! In the beginning, users prefer sites that speak their native language. Secondly, that a good user experience is built on giving the audience what they need. It’s also crucial to be able to communicate the similar language to your users. In light of this the translation of your website is efficient way to improve your SEO and connect with new customers.

5. Website Translation Improves Your Brand Image

Websites that are translated into multiple languages are more trustworthy. In fact, people tend to think of companies that have an international presence as more prominent. This is due to the fact that they reach a broader audience or because they have more customers.

While at the same time the translation of your website’s content into different languages will prove that you care about your audience. Because your content will be accessible, it will be simple to interpret by people from different countries.

Final Thoughts

The Internet is a synonym for globalization. In the instant of a glance, people from all over the world could be visiting your website. If you’d like to connect with a larger number of customers or users, and boost your sales, translating your site is an absolute must. Be aware! The software for machine translation won’t be enough.

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