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New Ways to Access Menswear

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Although the department for men of most retailers and brands isn’t nearly the size of women’sdepartments, sales are booming as people swap their slim jeans and tailored pants for loose-legged as well as loose-fitting tees, casual clothing that is suitable for workplace and social events.

At the London-based luxury retailer MatchesFashion Men’s clothes are up by 40 percent over the same time last year. Men’s footwear is growing by 50 percent, according to the director of the menswear department, Damien Paul. Other retailers are taking note of the growing opportunities.

“The increase in the popularity of menswear is a first,” said Michael Kliger the chief executive officer of German online retailer Mytheresa which introduced its menswear line in the year 2020.

Euromonitor predicts that the market will expand faster than womenswear over next four years, growing up to $547.9 billion in 2026 with an annual average growth amount that is 5.8 percent, as compared with 5.3 per cent for females’ clothing.

Brands are betting on this to be an ongoing trend. The Outnet introduced its menswear collection in March in order to tap into this market’s “huge potential” following the demand of existing customers as well as brand partners, as per Emma Mortimer, the company’s managing director. J.Crew will launch its new menswear division in the fall under Noah Designer Brendon Babenzien this fall.

Luxury brands are also investing in the market. Louis Vuitton will open a exclusive men’s boutique at Beverly Hills on July 14. Italian luxury tailoring company Zegna is taking a more sporty and more immersive approach to menswear as the popularity of suiting diminishes. The change has allowed the brand to increase revenues by 27 percent, reaching EUR1.29 billion ($1.31 billion) in 2021. Labels such as Burberry, Gucci and Dior have signed up new sports star ambassadors to capitalize on the growing demand from new viewers of males. This week, for instance 19-year-old footballer Eduardo Camavinga walked the runway in the Balenciaga fashion show by Demna in Paris.

The rise in menswear is triggered mostly by a fashion shift. The trend of casualising menswear been in the making long before the outbreak and the shift to a work-from-home lifestyle which emerged in 2020 has consolidated new styles that emphasize ease of use.

The gender fluidity of women plays a role in the revival of this category expanding the range and appeal of men’s clothes.

Streetwear, in contrast has slowed down. Tracksuits, hoodies and sneakers aren’t the most popular products at Mytheresa According to Kliger With casual jackets, shirts and loafers increasing sales.

Formal suits, skinny jeans and figure-hugging blouses are also on the rise in favor of men who prefer more rounded cropped trousers with longer legs as well as cargo pants and large tops — clothes that they can wear to all life events, according to Chris Black, a menswear and culture specialist who works on behalf of brands such as Thom Browne, New Balance and Stussy through his company, Done to Death Projects.

“Coming through the pandemic, we’re evident that we’re heading towards the end of streetwearMen are now wearing casual attire or sneakers with hard soles, rather than shoes,” Black said.

The New Fashion Cycle New Fashion Cycle

Tejumola Butler Adenuga 27, a London-based artist who has been frequent shopping throughout the spring and summer months in an effort to update his wardrobe. In the last few times, he’s purchased an open-neck linen top from Maison Margiela and an apex of Bottega Veneta boots and a Prada shoulder bag made of nylon, as well as other accessories.

“For me when I shop these days, I want to feel comfortable and the age of tight-fitting clothes is gone for males,” Adenuga said. In the wake of the epidemic was declared, he said, “I’m willing to pay more for clothes that fit well and make me feel better.” Then, in May of this year, he bought loose, loose-hemmed trousers by Bottega Veneta, taking advantage of the company’s alteration options to find the perfect size.

To accommodate men such as Adenuga who are currently searching for custom-made product modifications the UK-based luxury retailer chain Flannels has put in place a more personal men’s fashion experience for shoppers, said David Epstein, managing director of the parent Frasers Group. Frasers Group. The retailer’s recently opened main store located in Liverpool the customers can have their clothes tailored to fit in a tailoring center in the menswear area and have the opportunity to choose fabrics or styles from more than 10 brands.

In the meantime, brands such as Zegna have slowed down their staple suiting items with ties and ties, selling casual pieces like knitwear and sports coats. Luxury cult brands such as Aime Leon Dore have captured the current fashions in menswear, leveraging trends such as “blokecore” -an online subculture that celebrates the look of middle-aged males, including large-legged jeans, quilted cardsigans as well as polo shirts, bucket caps. The hashtag “blokecore” has over 27 million users on TikTok.

Hot Growth Categories

Accessories have also been an increasingly popular area for menswear in the past year, according to retailers. At Mytheresa Leather accessories as well as popular items such as Prada’s nylon crossbody bags are driving sales in this section, Kliger said.

Flannels have also seen a rise in demand for sunglasses and bags. Sales of accessories for men are up 35 percent year-to-date according to the managing director Epstein. In addition Mr. Porter has increased its premium jewellery collection over the past year due to an increase in demand, the company stated as well. Matches Fashion also noted a increase in the amount of money spent on watches and fine jewelry this year, too.

What’s happening in the world of menswear mirrors the change womenswear has already seen According to Karla Martin, the managing director at Deloitte. The lower barriers to entry as well as the growth of social media have created opportunities for brands that were previously unheard of to come up, “giving choices for men across all categories,” she said.

Menswear Access in New Ways

The way men are influenced by fashion has changed According to Black.

“Before it was just a matter of getting information about brands or clothes via your partner or girlfriend,” he said, noting that it’s become more commonplace in recent times “for males to spend time and money on clothes and to discuss it with their friends.”

New channels in the world of culture are introducing menswear to people at first. Podcasts such as throwing Fits, Instagram accounts such as NCL Gallery, Hidden and JJJJound, along with subreddits as well as Discord channels have been crucial in helping menswear reach new markets.