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Why Translate a Website?

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The international market is an opportunity for businesses that wish to succeed. For global reach, the businesses require to connect with their customers and there is no better way than the internet to reach out to them. However, the language barrier and cultural barriers can pose danger for any business’s expansion. A report released in 2014 by the UN’s International Telecommunication Union shows that the internet is a global platform with more than 3 million users. Only 28 percent are English speakers.

That is why it is essential for businesses to make sure they promote multilingual communications through site localization. Here are a few more benefits of using website translation:

1. English is not the preferred language

A majority of internet users speak languages including Chinese, Spanish, Arabic, Portuguese, Japanese, Russian, German, English, French or Malay. A report by Common Sense Advisory in 2014 finds that 72% the consumers prefer websites that speak their languages.

2. Revenues Boosted

Localization of websites can increase income. Based on the Common Sense Advisory in 2014, 72% of the web users would be much more likely buy items if they can access the information in their language of origin. Creating a multilingual website will allow your company to gain a greater reach.

3. Improve confidence of your customers in your products

A website that is in the language spoken by the user can boost their confidence of your offerings. This is due to the fact that they are more familiar with the content. This helps create a relationship between you and your customer.

4. Improve the search result ranking

Website translation services can make an SEO (Search Engine Optimization) friendly website having an individualized keyword strategy. This brings visitors to your site. Translation of your site’s content and key words can increase your chance of having a higher result rank and will give your site greater exposure. You can use professional website translation and localization services (like us). We can efficiently meet your language requirements and needs.

5. Gain you a Competitive Edge

According to a study in 2011, conducted by the European Commission, 90% Europeans use websites in their language of origin. 42% of them do not buy the products when the language used is not the same as their mother language. That said, a multilingual website will make you stand out from the crowd.

The translation of your website’s content into other languages can increase your customer base , and also help your company grow. So , if you’re looking for quality website translation and localization services, feel you are free to contact us at any time.

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